San Jose, California – April 30, 2002. Electric Wheels International (EWI) has been named the exclusive USA distributor for Merida electric bicycles. Merida, a publicly traded company, is one of the world’s largest builders of premium quality bicycles. Merida is internationally recognized for its innovative designs, attention to detail and exacting standards of quality and durability.

Recently, Merida and EWI celebrated the relationship and the conclusion of five day’s technical training for EWI’s staff. Merida’s Senior VP of R&D, David Horng, saluted the new partnership by saying, "It’s great to be working with a crew that is so dedicated to providing top-notch customer service."

EWI is working exclusively with specialty retailers to build its Merida dealer base. Gary Coffrin, EWI President and founder, said, "I started my own bicycle store at age 23, and have been in the industry ever since. I understand how important proper assembly is to a customer’s positive riding experience. That is why we sell our Merida electric bicycles to specialty retailers and do not sell electric bicycles on the Internet."

In a test of electric bikes held in Germany, the Merida PowerCycle™ received the top 5-Star rating. Tekniikan Maalima, the test’s administrator, reported, "Merida has checked products of competitors carefully and their own construction solutions are a few steps ahead."
EWI Marketing Manager Matt Serafini noted, "Advances in motor and battery technology have made higher performance levels more affordable. We can now offer dealers dependable products from top manufacturers."

Headquartered in San Jose, California, EWI is fanatical about treating customers right. The ETC line of battery powered bikes and Merida electric bicycles, are sold exclusively through EWI dealers. EWI will sell the ETC Express power conversion pack and the upcoming Cap’n Billy’s Whiz Bang electric scooter directly to consumers if a dealer is not in their area. EWI can be reached at (408) 270-3724 or by fax at (408) 270-3822. Their e-mail is info@electricwheelsintl.com

San Jose, CA. Feb. 15, 2002. Gary Coffrin, long time bicycle industry consultant, has started Electric Wheels International (EWI), offering retailers a convenient, single-source for high quality, environmentally responsible electric bicycles, scooters, and accessories.

EWI has been named the exclusive distributor for the complete range of battery-powered bicycles and scooters from Electric Transportation Co. EWI expects to soon announce its appointment as the exclusive distributor for a range of electric products from a well-known bicycle manufacturer. Coffrin said, “I started EWI to offer dealers a single source for quality brands that compliment one another. Our philosophy is to build exclusive relationships to distribute quality brands that are, or have, the potential to be number one in their category.”

“We are fanatical about customer service,” said Coffrin. “We have the internal framework to dependably supply products that retailers demand. EWI is focused on helping dealers grow their sales and profits through innovative sales programs and after -sale service.”

Coffrin, for the past 12 years, ran a consulting services firm, Coffrin Group, which served bicycle and electrical vehicle manufacturers worldwide. Prior to starting Coffrin Group in 1990, Coffrin held positions in Operations Management at Specialized Bicycles and Sales Management at WSI/Diamond Back. Said Coffrin, “I decided it was time to create a business in an industry with strong growth potential. Recent advancements in battery and motor technology have made quality products more affordable.”

Headquartered in San Jose, Calif., EWI can be reached at 1.408. 270.3724 or by fax at 1.408. 270.3822. Their email is info@electricwheelsintl.com.

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